West Midlands Short-Let Management

Stress-free income from your property.

We manage your short-let from listing to check-out, helping you earn more while giving you back your time.

  • West Midlands, UK
  • Licensed and insured
  • 24/7 guest support

Coventry, 3-bed: transformed and live in 3 days — first booking was for 23 nights.

No pressure. Just an honest conversation about your property and its potential.

Bright open-plan kitchen and dining area in a Blooming Property Services short-let

More income. Less day-to-day management.

Managing a successful short-let takes more than uploading a property to Airbnb. Pricing, guest messages, cleaning, maintenance and compliance all require consistent attention.

Blooming Property Services handles the entire guest journey, giving you a professionally managed property without the daily workload.

  • Protect your time

    We handle guest enquiries, check-ins, cleaning coordination and day-to-day issues.

  • Improve performance

    Your pricing and availability are regularly reviewed to help your property remain competitive.

  • Protect your property

    Careful guest screening, professional cleaning and proactive maintenance help keep your property in excellent condition.

Esther Musafiri, Founder and Director of Blooming Property Services Ltd

Esther Musafiri

Founder and Director, Blooming Property Services Ltd

About the founder

Local expertise. Personal service.

Blooming Property Services was founded by Esther Musafiri to give landlords a reliable, hands-off way to operate successful short-lets.

As a property operator and licensed accountant, Esther understands that a property must deliver more than bookings—it needs strong financial oversight, careful cost management and consistent guest experiences.

Every property receives personal attention, clear communication and a strategy built around the owner’s goals. Whether you are launching your first short-let or improving an existing property, you will always know who is managing your investment.

What we bring to your property

  • Compliance-first management
  • Listing creation and optimisation
  • Dynamic pricing
  • Guest screening
  • 24/7 guest communication
  • Professional cleaning coordination
  • Trusted maintenance network
  • Owner reporting and performance oversight
Speak With Esther

A friendly 15-minute call. No obligation to proceed.

Could your property be working harder for you?

Book a free, no-obligation call to discuss your property, expected demand and the level of management support you need.

No pressure • No obligation • Personal advice

Services

Everything your short-let needs to perform.

From preparing your listing to supporting guests throughout their stay, we provide an end-to-end management service designed to reduce your workload and improve your property’s performance.

  • Listing creation and optimisation

    Professional, persuasive listings designed to attract the right guests across leading booking platforms.

  • Dynamic pricing

    Rates adjusted in response to demand, seasonality, local events and booking patterns.

  • 24/7 guest communication

    Fast, professional communication before, during and after every stay.

  • Guest screening

    Careful booking checks and clear house rules to help protect your property.

  • Professional cleaning

    Reliable changeovers, linen coordination and property presentation to a high standard.

  • Maintenance coordination

    Prompt management of repairs and access to a trusted local maintenance network.

  • Booking management

    Calendar, availability, check-in and check-out management across booking platforms.

  • Owner performance reporting

    Clear visibility over bookings, revenue and property performance.

You own the property. We manage the moving parts.

Get Your Free Property Assessment

Free assessment

Assess your property in 60 seconds.

Answer six quick questions and see instantly how well your property suits short-let management across the West Midlands. No cost, no obligation.

  • Instant suitability result on screen
  • Tailored next steps for your property
  • Optional: send it to us for a free written review
Question 1 of 60% complete

What type of property is it?

How it works

From first conversation to fully managed.

Four simple steps. You approve the plan, we handle everything after that.

  1. 01

    Day 1

    Book a free call

    A relaxed 15 minutes. Tell us about your property, your current challenges and what you would like it to earn.

  2. 02

    Within 48 hours

    Property assessment

    We review the property, its location and local demand, then share a realistic income range and the setup it needs.

  3. 03

    Days, not months

    Setup and go live

    Styling guidance, professional listing build, pricing strategy, compliance checks and calendar setup across the booking platforms.

  4. 04

    Ongoing

    We run it, you get paid

    Guest vetting, 24/7 messaging, cleaning, linen, maintenance and monthly performance reporting straight to your inbox.

Already operating as a short-let? We can also review your existing listing and management setup, free of charge.

Book a Free Call

Income estimate

See what your property could earn as a short-let.

Move the sliders for a quick illustration, then book a free call and we will build a proper figure using real demand data for your street.

Quieter monthsPeak demand

£120 per night

Typical West Midlands guide rate for this size of property.

Illustrative monthly gross

£2,554

Typical long-let rent
£1,050
Potential difference
+£1,504
Get My Free EstimatePrefer email? Send us your details

These figures are an illustration only, before running costs and management fees. Actual income depends on your property, location, condition, seasonality and local demand.

Results

Real properties. Practical results.

Case study — Coventry

A three-bedroom transformed in three days.

A landlord handed us the keys to a three-bedroom property in Coventry. We styled, photographed, listed and launched it within three days — and the very first booking that came through was for 23 nights.

Get the Same for My Property
Live in
3 days
First booking
23 nights
  • Dining room prepared for short-let guests at a Blooming Property Services property

    Birmingham City Centre

    Two-bedroom apartment

    Reached approximately 95% occupancy during its opening weeks following professional setup, listing optimisation and active pricing management.

  • Double bedroom with fresh linen and towels prepared for short-let guests

    Walsall

    Two-bedroom short-let

    Secured an eight-night booking during its opening period, supported by a guest-focused listing and flexible booking strategy.

  • Twin bedroom with fresh linen and towels in a managed West Midlands short-let

    Wednesbury

    Two-bedroom, two-bathroom property

    Built strong summer demand and attracted longer-stay enquiries through competitive pricing and positioning for families and contractors.

Results vary depending on property type, location, condition, seasonality and local demand.

Book a Free Call

We will talk through what similar properties near you are achieving.

Landlord reviews

Trusted by landlords like you.

Hear from owners who handed us the keys and got their time — and their income — back.

  • Handing my property over was the best decision I made. The listing, the guests and the cleaning are all taken care of — I just watch the bookings come in.

    Alecia Walsall

  • My property was live within days and booked almost immediately. The communication is excellent and the income has far outperformed a standard let.

    Grace Coventry

Where we work

Covering the whole West Midlands

From Birmingham city centre to Coventry, Walsall, Wednesbury and the wider Black Country — if your property is in the West Midlands, we can manage it.

Birmingham

City-centre apartments, Edgbaston townhouses and family homes across the city — strong demand from business travel, events and the NEC.

Coventry

Our fastest turnaround yet: a three-bed launched in three days with a 23-night first booking. Universities and business parks keep demand steady.

Walsall

Great-value properties with excellent occupancy from contractors, families and visitors to the Black Country.

Wednesbury

Perfectly placed on the motorway and tram network — popular with trades, relocation stays and visiting families.

Wolverhampton

Consistent bookings from the university, hospital and city events calendar.

West Bromwich

Easy access to Birmingham and the M5 makes this a reliable performer for short lets.

Solihull

Premium properties near the NEC, airport and Resorts World attract higher nightly rates.

Dudley & the Black Country

Stourbridge, Halesowen, Tipton and beyond — we cover the wider Black Country too.

Somewhere else in the West Midlands?

We also cover Sutton Coldfield, Smethwick, Oldbury, Stourbridge and surrounding towns. Book a free call and we'll tell you honestly what your property could earn.

Check my area on a free call

Compare your options

Short-let with us, long-let, or doing it all yourself.

Comparison of managed short-let, long-let tenancy and self-managing
What matters to youManaged by usLong-let tenancySelf-managing
Income potentialHigher, demand-led pricingFixed monthly rentVaries with your time
Your time each weekClose to noneLow, until issues arise10+ hours
Guest messaging and 24/7 supportIncludedNot includedNot included
Professional cleaning and linenIncludedNot includedNot included
Listing photography and optimisationIncludedNot includedNot included
Dynamic pricing and calendar managementIncludedNot includedNot included
Maintenance coordinationIncludedLandlord or agentYou
Flexibility to use the property yourselfIncludedNot includedIncluded
Monthly performance reportingIncludedNot includedNot included
Book a Free Call

15 minutes, no obligation. We will tell you honestly if a short-let is not right for your property.

Guarantees and FAQs

Your property in safe hands.

  • No long tie-in

    Rolling agreement with a straightforward notice period. You are never locked in for years.

  • Vetted guests only

    Every booking is screened, ID-checked where required, and covered by clear house rules.

  • Hotel-standard turnarounds

    Professional cleaning, fresh linen and a post-stay check after every single guest.

  • Your calendar, your call

    Block dates for family, viewings or your own stays whenever you need them.

How much does management cost?

Our management fee is between 15% and 20% of gross booking income, depending on the property and level of service agreed. There are no hidden charges, and we confirm the exact fee for your property in writing before you commit.

What does the management fee cover?

Listing creation and optimisation, photography guidance, dynamic pricing, guest communication, 24/7 guest support, cleaning and linen coordination, maintenance oversight and monthly performance reporting.

Who pays for cleaning and linen?

Not you. Cleaning, fresh linen and restocking are paid for by the guest through a cleaning fee built into every booking, so turning the property over never comes out of your own pocket. We set that fee as part of the pricing strategy, so it is covered by what guests already pay.

How and when do I get paid?

Guests pay at the time of booking, and your payout is transferred on the 10th of each month, covering the previous month's stays, with a statement showing every booking that contributed. The only deduction is the agreed management fee — nothing appears on your payout that was not confirmed with you in writing first.

What will my monthly statement show?

The same breakdown most management companies provide. Every booking listed individually with the platform it came from, check-in and check-out dates, nights and nightly rate; gross booking income and platform commission; the cleaning and linen charge; any maintenance or restocking costs; the management fee; and your net payout. Alongside the money you get the performance picture — occupancy, average nightly rate, revenue against the previous month, upcoming bookings and any new reviews. Ask before you sign and we will walk you through a redacted example.

What happens if the property sits empty?

We manage pricing and minimum-stay rules daily to fill gaps, and we target mid-week contractor and relocation demand alongside weekend leisure stays. Occupancy varies by season, and we will always be realistic with you about what your property can achieve.

Who covers damage caused by a guest?

Bookings are taken through platforms with host damage protection, and we hold deposits or damage waivers where appropriate. We inspect after every stay so anything is reported immediately and resolved quickly.

What happens if something goes wrong at 2am?

Guest support runs around the clock, so a lost key, a failed appliance or an unruly guest is dealt with the moment it is reported, without you being woken. You hear from us about anything material — a damage claim, a neighbour complaint, a repair that needs your say-so — as soon as it happens, with a recommendation attached rather than just the problem.

Do I need a licence, insurance or planning permission?

You need short-term-let or serviced-accommodation insurance rather than standard landlord cover, plus gas, electrical and fire safety compliance. Requirements vary by council, and we will walk you through exactly what applies to your property.

Will my mortgage lender or freeholder allow short-letting?

Not always automatically. Many lenders and freeholders need to give written consent, and some leases restrict short lets altogether, so the first thing we do is work out who has to be asked and what they will want to see. We help you put that approach properly, and if a property genuinely cannot be short-let, we tell you on the first call rather than after you have committed.

How quickly can my property go live?

Furnished and compliant properties can often be listed within days. We recently transformed a three-bedroom property in Coventry within three days, and its first booking was for 23 nights.

Do you manage properties that are already listed?

Yes. We regularly take over existing listings, rebuild the pricing strategy and refresh the presentation, keeping your reviews and history intact.

Which areas do you cover?

We work with landlords and investors across the West Midlands, including Birmingham, Coventry, Walsall, Wolverhampton, Wednesbury and the surrounding towns.

Still weighing it up?

Bring your questions to a free 15-minute call. We will look at your property, the local demand and the numbers together, with no pressure to proceed.

Book a Free CallOr send your question by emailPrefer to talk? Call 07737 960212

Contact

Let’s talk about your property.

Complete the form and we will contact you to discuss your property and the support you need.

info@bloomingpropertyservices.co.uk07737 960212

Serving landlords and property investors across the West Midlands, UK.

Your details are used only to reply to your enquiry. We never sell or share your information, and there is no obligation to proceed after we speak.

We usually reply within one working day. No obligation, no sales pressure.

Get a Free Valuation