Birmingham
City-centre apartments, Edgbaston townhouses and family homes across the city — strong demand from business travel, events and the NEC.
West Midlands Short-Let Management
We manage your short-let from listing to check-out, helping you earn more while giving you back your time.
Coventry, 3-bed: transformed and live in 3 days — first booking was for 23 nights.
No pressure. Just an honest conversation about your property and its potential.

Managing a successful short-let takes more than uploading a property to Airbnb. Pricing, guest messages, cleaning, maintenance and compliance all require consistent attention.
Blooming Property Services handles the entire guest journey, giving you a professionally managed property without the daily workload.
We handle guest enquiries, check-ins, cleaning coordination and day-to-day issues.
Your pricing and availability are regularly reviewed to help your property remain competitive.
Careful guest screening, professional cleaning and proactive maintenance help keep your property in excellent condition.

Esther Musafiri
Founder and Director, Blooming Property Services Ltd
About the founder
Blooming Property Services was founded by Esther Musafiri to give landlords a reliable, hands-off way to operate successful short-lets.
As a property operator and licensed accountant, Esther understands that a property must deliver more than bookings—it needs strong financial oversight, careful cost management and consistent guest experiences.
Every property receives personal attention, clear communication and a strategy built around the owner’s goals. Whether you are launching your first short-let or improving an existing property, you will always know who is managing your investment.
A friendly 15-minute call. No obligation to proceed.
Book a free, no-obligation call to discuss your property, expected demand and the level of management support you need.
No pressure • No obligation • Personal advice
Services
From preparing your listing to supporting guests throughout their stay, we provide an end-to-end management service designed to reduce your workload and improve your property’s performance.
Professional, persuasive listings designed to attract the right guests across leading booking platforms.
Rates adjusted in response to demand, seasonality, local events and booking patterns.
Fast, professional communication before, during and after every stay.
Careful booking checks and clear house rules to help protect your property.
Reliable changeovers, linen coordination and property presentation to a high standard.
Prompt management of repairs and access to a trusted local maintenance network.
Calendar, availability, check-in and check-out management across booking platforms.
Clear visibility over bookings, revenue and property performance.
Free assessment
Answer six quick questions and see instantly how well your property suits short-let management across the West Midlands. No cost, no obligation.
How it works
Four simple steps. You approve the plan, we handle everything after that.
Day 1
A relaxed 15 minutes. Tell us about your property, your current challenges and what you would like it to earn.
Within 48 hours
We review the property, its location and local demand, then share a realistic income range and the setup it needs.
Days, not months
Styling guidance, professional listing build, pricing strategy, compliance checks and calendar setup across the booking platforms.
Ongoing
Guest vetting, 24/7 messaging, cleaning, linen, maintenance and monthly performance reporting straight to your inbox.
Already operating as a short-let? We can also review your existing listing and management setup, free of charge.
Book a Free CallIncome estimate
Move the sliders for a quick illustration, then book a free call and we will build a proper figure using real demand data for your street.
£120 per night
Typical West Midlands guide rate for this size of property.
Illustrative monthly gross
£2,554
These figures are an illustration only, before running costs and management fees. Actual income depends on your property, location, condition, seasonality and local demand.
Results
Case study — Coventry
A landlord handed us the keys to a three-bedroom property in Coventry. We styled, photographed, listed and launched it within three days — and the very first booking that came through was for 23 nights.
Get the Same for My Property
Birmingham City Centre
Reached approximately 95% occupancy during its opening weeks following professional setup, listing optimisation and active pricing management.

Walsall
Secured an eight-night booking during its opening period, supported by a guest-focused listing and flexible booking strategy.

Wednesbury
Built strong summer demand and attracted longer-stay enquiries through competitive pricing and positioning for families and contractors.
Results vary depending on property type, location, condition, seasonality and local demand.
We will talk through what similar properties near you are achieving.
Landlord reviews
Hear from owners who handed us the keys and got their time — and their income — back.
“Handing my property over was the best decision I made. The listing, the guests and the cleaning are all taken care of — I just watch the bookings come in.”
Alecia — Walsall
“My property was live within days and booked almost immediately. The communication is excellent and the income has far outperformed a standard let.”
Grace — Coventry
Where we work
From Birmingham city centre to Coventry, Walsall, Wednesbury and the wider Black Country — if your property is in the West Midlands, we can manage it.
City-centre apartments, Edgbaston townhouses and family homes across the city — strong demand from business travel, events and the NEC.
Our fastest turnaround yet: a three-bed launched in three days with a 23-night first booking. Universities and business parks keep demand steady.
Great-value properties with excellent occupancy from contractors, families and visitors to the Black Country.
Perfectly placed on the motorway and tram network — popular with trades, relocation stays and visiting families.
Consistent bookings from the university, hospital and city events calendar.
Easy access to Birmingham and the M5 makes this a reliable performer for short lets.
Premium properties near the NEC, airport and Resorts World attract higher nightly rates.
Stourbridge, Halesowen, Tipton and beyond — we cover the wider Black Country too.
We also cover Sutton Coldfield, Smethwick, Oldbury, Stourbridge and surrounding towns. Book a free call and we'll tell you honestly what your property could earn.
Check my area on a free callCompare your options
| What matters to you | Managed by us | Long-let tenancy | Self-managing |
|---|---|---|---|
| Income potential | Higher, demand-led pricing | Fixed monthly rent | Varies with your time |
| Your time each week | Close to none | Low, until issues arise | 10+ hours |
| Guest messaging and 24/7 support | Included | Not included | Not included |
| Professional cleaning and linen | Included | Not included | Not included |
| Listing photography and optimisation | Included | Not included | Not included |
| Dynamic pricing and calendar management | Included | Not included | Not included |
| Maintenance coordination | Included | Landlord or agent | You |
| Flexibility to use the property yourself | Included | Not included | Included |
| Monthly performance reporting | Included | Not included | Not included |
15 minutes, no obligation. We will tell you honestly if a short-let is not right for your property.
Guarantees and FAQs
Rolling agreement with a straightforward notice period. You are never locked in for years.
Every booking is screened, ID-checked where required, and covered by clear house rules.
Professional cleaning, fresh linen and a post-stay check after every single guest.
Block dates for family, viewings or your own stays whenever you need them.
Our management fee is between 15% and 20% of gross booking income, depending on the property and level of service agreed. There are no hidden charges, and we confirm the exact fee for your property in writing before you commit.
Listing creation and optimisation, photography guidance, dynamic pricing, guest communication, 24/7 guest support, cleaning and linen coordination, maintenance oversight and monthly performance reporting.
Not you. Cleaning, fresh linen and restocking are paid for by the guest through a cleaning fee built into every booking, so turning the property over never comes out of your own pocket. We set that fee as part of the pricing strategy, so it is covered by what guests already pay.
Guests pay at the time of booking, and your payout is transferred on the 10th of each month, covering the previous month's stays, with a statement showing every booking that contributed. The only deduction is the agreed management fee — nothing appears on your payout that was not confirmed with you in writing first.
The same breakdown most management companies provide. Every booking listed individually with the platform it came from, check-in and check-out dates, nights and nightly rate; gross booking income and platform commission; the cleaning and linen charge; any maintenance or restocking costs; the management fee; and your net payout. Alongside the money you get the performance picture — occupancy, average nightly rate, revenue against the previous month, upcoming bookings and any new reviews. Ask before you sign and we will walk you through a redacted example.
We manage pricing and minimum-stay rules daily to fill gaps, and we target mid-week contractor and relocation demand alongside weekend leisure stays. Occupancy varies by season, and we will always be realistic with you about what your property can achieve.
Bookings are taken through platforms with host damage protection, and we hold deposits or damage waivers where appropriate. We inspect after every stay so anything is reported immediately and resolved quickly.
Guest support runs around the clock, so a lost key, a failed appliance or an unruly guest is dealt with the moment it is reported, without you being woken. You hear from us about anything material — a damage claim, a neighbour complaint, a repair that needs your say-so — as soon as it happens, with a recommendation attached rather than just the problem.
You need short-term-let or serviced-accommodation insurance rather than standard landlord cover, plus gas, electrical and fire safety compliance. Requirements vary by council, and we will walk you through exactly what applies to your property.
Not always automatically. Many lenders and freeholders need to give written consent, and some leases restrict short lets altogether, so the first thing we do is work out who has to be asked and what they will want to see. We help you put that approach properly, and if a property genuinely cannot be short-let, we tell you on the first call rather than after you have committed.
Furnished and compliant properties can often be listed within days. We recently transformed a three-bedroom property in Coventry within three days, and its first booking was for 23 nights.
Yes. We regularly take over existing listings, rebuild the pricing strategy and refresh the presentation, keeping your reviews and history intact.
We work with landlords and investors across the West Midlands, including Birmingham, Coventry, Walsall, Wolverhampton, Wednesbury and the surrounding towns.
Bring your questions to a free 15-minute call. We will look at your property, the local demand and the numbers together, with no pressure to proceed.
Book a Free CallOr send your question by emailPrefer to talk? Call 07737 960212Contact
Complete the form and we will contact you to discuss your property and the support you need.
Serving landlords and property investors across the West Midlands, UK.